I had an amazing opportunity to photograph my friend and client, Francine. She’s launching her company’s brand to develop unique networking experiences for professional women and it happened at Jimmy Choos location in SoHo, NYC. Francine and my other friend Dolores, are business partners and I love them both. So to see this happening for Francine made me really happy for her. We’ve worked quite a few times, below are two samples:

Photographing An Image For A Book

Women in Business Helping Other Women

Francine is working with The Create(HER) Life and their team. Together they’ve put together a beautiful brand for her and it’s stunning.To see a sample of what they did please click here.  The video below is a recap of the evening’s event and it’s produced by Cynematic Productions.

The event was a way to get together, network, speak to Francine, and of course, buy gorgeous shoes! A portion of the sales was also for the  The Friends of Education of The Museum of Modern Art.



























The lighting inside was mixed, so I used a wireless Canon 600RT EX flash  and the videographers had their own LED panel. But for the most part, I used the other flash on my camera. I mixed and mingled with my camera, the goal was to get make it as easy as possible for my client to get the images they wanted.

Everyone at Jimmy Choo was very helpful, warm and inviting.  Thank you Francine, Dolores, David and Antoinette for supporting me. I can’t wait to see what happens next.