Editorial Photoshoot with Mira Mizrahi, CFP in Whippany, NJ for Proactive Advisor Magazine
Here’s another editorial photoshoot I did for Proactive Advisor Magazine. If you’re not familiar with this publication, it’s mainly directed towards those in the financial planning industries. I had never heard of them until they contacted me to photograph people for their articles that were close to where I’m located.
I like to make sure that these clients are comfortable and relaxed. I talk to them, get to know who they are, some really don’t like having their pictures taken, while some are complete naturals. Like I’ve mentioned before, it’s not easy to be in front of a camera with lighting pointed right at you.
Here is the cover for this shoot with Mira Mizrahi, CFP at her firm called Diversified Financial Consultants, LLC located up in Whippany, NJ. It was a bit of a hike to get there, but as with all of these assignments, well worth it. Going on location is both a challenge and rewarding with the people I get to meet and places I’ve sometimes never been to. Mira was another gem to chat with while photographing her. The staff in the firm were really nice and even fed me lunch afterward.
As you can see, they cropped the photo to focus on her beautiful smile and face.
And here is what it looked like before the image was cropped:
Getting people to laugh is one of my favorite things to do.
Here is what the magazine would like folded in half to be mailed out:
As you can see, I like to include a few different options for the publication, and allow space for the designers to work with when they are editing the layout. I have a background in graphic design, so I understand how important it is to have enough space to work with, especially if you need to crop or add type as an overlay. 
The image below was used but was cropped(I cropped it more the way that I like it), you can see it on the link to the article posted. Working with reflective items, such as windows, framed artwork or degrees/certifications, always presents a challenge. If I can, I try and avoid them or use other tricks, but if I can’t I tend to retouch. Not the best image, but I thought that her smile was great, and so I submitted it. Many times, publications will end up retouching images to suit their needs. Not every picture is perfect 🙂
Below is one of my favorites, it was the last one, and I wanted a portrait of her just being natural.
If you would like to read her article and see how the rest of my images are used, please click on this link http://proactiveadvisormagazine.com/mira-mizrahi-committed-to-clients-personal-success/
Thanks again to Proactive Advisor Magazine and Mira for a great time!
I had him try a few things, with and without the tie, with and without smiling. But he’s the kind of person that is a naturally happy person, so I prefer the ones of him smiling.
Afterwards, Doug was completely up for going outside for more shots. The only spot of green that we found in the parking lot that had ok lighting was underneath this tree. The sun was by now right above us. I didn’t have an assistant to hold anything to diffuse the harsh light.
The last shot Doug wanted, so I said sure and that was it for the session.
